Tech Transfer Panel

Multimedia technology transfer in action: how to bridge the gap between research outcomes and real product

16:30 – 17:30 7 July 2020, online


Around the world, academic institutions are engaging in ever more future looking projects. Much of this research is both innovative and application focused, yet may take many years to get to market, if at all.

In this panel, we hear from industrialists in small and medium sized enterprises who’ve successfully bridged the gap between academic research outcomes and product development. What’s the secret of their success, and how feasibly can their technology transfer models be replicated?

Join our four experts for an interactive session looking at how to overcome the barriers in getting from idea to market, and what makes a successful technology partnership.


Paola Hobson, Managing Director, InSync Technology Ltd

Paola is Managing Director of InSync Technology Ltd, an employee-owned company specialising in signal processing hardware and software for the professional broadcast and media industries. InSync has more than 17 years experience of design, development and production of world-leading motion compensated standards converters.

In her career of more than 30 years working in advanced technology companies, Paola has significant experience of new product development and market introduction in fields such as HD and UHD television, mobile image communication, content personalisation, and video processing. She holds BSc, PhD and MBA degrees, and is the author of numerous granted patents.


Timor Kadir, Optellum

Dr. Timor Kadir (CTO) leads the product strategy and science at Optellum, and is the NCIMI Project Lead. After gaining an MEng from Surrey University and 2 years as a scientist at Motorola Inc., he left to study for a DPhil at Oxford supervised by Sir Mike Brady. He joined CTI Mirada Solutions as a Research Scientist and IP Manager and stayed through the Siemens acquisition working on many clinical oncology software systems. In 2008 he joined the newly re-established Mirada Medical (MBO from Siemens) as CSTO, where he was responsible for the product strategy and definition; managed European sales; and released 6 innovative and successful medical imaging based products in radiology, radiation oncology, nuclear medicine and interventional radiology. In 2013 he applied for and was awarded as the Principal Investigator a £1M InnovateUK grant to investigate machine learning in managing patients with indeterminate lung nodules. The success of this project led to the establishment of Optellum. He holds a visiting position at Oxford with Prof. Andrew Zisserman FRS, at one of world’s top computer vision labs. He has published over 70 peer-reviewed papers, and filed over 30 patents.

Philip Scofield, Crystal Vision

Philip Scofield is Managing Director of Crystal Vision. He has an engineering background and spent his early career designing television studio equipment. He founded Crystal Vision more than 20 years ago to manufacture products that provide a convenient way to work with a mixture of different broadcast technologies.

He has led Crystal Vision through a number of changes in technology and now employs staff with the skills to manage a modern, software based development team. He has been responsible for many new products being specified, developed and marketed within the media industry and has developed partnerships with other suppliers and with customer organisations.

Shan Liu, Tencent

Shan Liu is a Tencent Distinguished Scientist and General Manager of Tencent Media Lab. She was formerly Director of Multimedia Technology Division at MediaTek USA. She was also formerly with MERL, Sony and IBM. Dr. Liu has been actively contributing to international standards since the last decade. She has numerous proposed technologies adopted into various standards such as HEVC, VVC, OMAF, MPEG-DASH, PCC and served co-Editor of HEVC/H.265 v4 (a.k.a. HEVC SCC) and the emerging VVC. At the same time, technologies and products developed by Dr. Liu and her team are serving multiple millions of users daily.

Dr. Liu holds more than 100 granted US and global patents and authored more than 70 peer reviewed technical articles. She was in the committee of Industrial Relationship of IEEE Signal Processing Society (2014-2015) and serves as associate editor for IEEE Transactions on Circuits and Systems for Video Technology (2018-) and vice chair of IEEE1857 standard WG (2019-). She also served the VP of Industrial Relations and Development of Asia-Pacific Signal and Information Processing Association (2016-2017) and was named APSIPA Industrial Distinguished Leader in 2018. Dr. Liu obtained her B.Eng. degree in Electronics Engineering from Tsinghua University, M.S. and Ph.D. degrees in Electrical Engineering from University of Southern California.

Natasha Allden, Multiply Space – technology transfer for space applications

Natasha founded MULTIPLY in 2015 to unleash the potential value of technology and people. Maximising growth and revenue generation through new markets, models and applications.

Having built her first company at the age of 21 she went onto pursue a career in digital strategy and proposition development for FTSE100 companies in energy, finance and insurance before moving onto advanced engineering programmes in space, automotive and energy. She has an international track record leading commercial strategies, marketing and sales, development programmes and partnerships.